Raw by Nature. Fed Your Way.
One Recipe.
Fed Your Way.
IdaPets is one real, whole-food raw diet — serve it raw, cook it, feed it as a whole meal, or mix it into kibble. However your dog eats, it works.
The Foundation
Why Raw?
More dog owners are choosing raw because they want to see exactly what their dog is eating: real meat, organs and whole foods, prepared as simply as possible. It's closer to the way dogs were built to eat, without the fillers and heavy processing behind a lot of dry food.
Whole-Food
Ingredients
Real muscle meat, organs, vegetables and fruit you can recognize, not meals, by-products or fillers.
Minimally
Processed
No high-heat extrusion. The food stays close to its natural state, so ingredients look and smell like real food.
Moisture-Rich
Nutrition
Fresh food naturally holds its moisture, unlike dry kibble, and many dogs simply find it more appealing.
Ingredient
Transparency
A short, readable ingredient list, so you always know what's going into the bowl and why.
Why IdaPets
Raw Done Right, Made in Idaho
Feeding raw should feel simple and safe, not like a science project. That's what IdaPets is built for.
- Complete & balanced. Formulated by a pet nutritionist to meet AAFCO nutrient profiles for adult maintenance, so it can be your dog's whole meal.
- Made in Burley, Idaho. Produced in an FDA-registered facility, close to home.
- Every batch tested. Each batch is tested for pathogens before it reaches your freezer.
- Lot-level traceability. Every chub carries a lot number tied to its production records.
- Raw by nature, cooked by choice. Serve it raw, or gently cook it at home. Same recipe, same nutrition, whatever works for your household.
- Easy to portion. 1-lb chubs make it simple to thaw, measure and serve.
Real Nutrition. Real Ingredients.
What's In
The Bowl?
Every recipe starts with real animal protein and whole-food ingredients — nothing filler, nothing fake. Just what a dog's body actually recognizes as food.
Explore Our Ingredients →Real Food. Real Benefits.
Nutrition You Can See
Guaranteed Analysis,
No Guesswork.
Portioning
How Much Should I Feed My Dog?
Get a personalized daily feeding estimate based on your dog's weight.
Your Feeding Plan
Feeding amounts are starting estimates for normally active adult dogs. Individual needs vary based on age, activity level, metabolism, environment and body condition. Adjust portions as necessary to maintain an ideal body condition. Always provide fresh drinking water. Consult your veterinarian for specific nutrition recommendations.
Getting Started
A Smoother Transition
Switching foods can be an adjustment for any dog's stomach — ease into it over a week for the smoothest transition.
Have a sensitive dog? Take it slower — stretch each stage to 2-3 days instead of one, and keep an eye on stool quality as your guide to pace.
However Works For You
Serve It Your Way
One recipe. However you serve it, the nutrition is the same — do whatever works for you and your dog.
Serve Raw
Thaw, portion and serve. Closest to its natural state.
Cook It
Gently cook it at home for dogs (or owners) who prefer cooked.
Whole Meal
A complete, balanced meal on its own — nothing else needed.
Add to Kibble
Mix it in as a nutrient-rich topper for their everyday kibble.
However you serve it — raw, cooked, whole meal or topper — do whatever works for you.
Food Safety
Handle With Care
Keep Frozen
Until Ready
Thaw in the
Refrigerator
Use Within
3-4 Days Thawed
Wash Bowls
& Hands
Store Surfaces
Sanitized
It Starts in the Bowl.
Scout
IdaPets Guide
The IdaPack
Life’s better with a pack.
Join The IdaPack for everyday dog-life ideas, stories and updates from IdaPets. No catch—just a friendlier corner of the internet for dog lovers.
The IdaPack
Welcome to the pack.
Thanks for joining. Watch your inbox for ideas, stories and updates from IdaPets.
Create Your IdaPets Account →An account is optional. You can do it anytime.