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Raw by Nature. Fed Your Way.

One Recipe.
Fed Your Way.

IdaPets is one real, whole-food raw diet — serve it raw, cook it, feed it as a whole meal, or mix it into kibble. However your dog eats, it works.

Real Ingredients A Healthier Tomorrow More Life Together
More Life Together.

The Foundation

Why Raw?

More dog owners are choosing raw because they want to see exactly what their dog is eating: real meat, organs and whole foods, prepared as simply as possible. It's closer to the way dogs were built to eat, without the fillers and heavy processing behind a lot of dry food.

Whole-Food
Ingredients

Real muscle meat, organs, vegetables and fruit you can recognize, not meals, by-products or fillers.

Minimally
Processed

No high-heat extrusion. The food stays close to its natural state, so ingredients look and smell like real food.

Moisture-Rich
Nutrition

Fresh food naturally holds its moisture, unlike dry kibble, and many dogs simply find it more appealing.

Ingredient
Transparency

A short, readable ingredient list, so you always know what's going into the bowl and why.

Why IdaPets

Raw Done Right, Made in Idaho

Feeding raw should feel simple and safe, not like a science project. That's what IdaPets is built for.

  • Complete & balanced. Formulated by a pet nutritionist to meet AAFCO nutrient profiles for adult maintenance, so it can be your dog's whole meal.
  • Made in Burley, Idaho. Produced in an FDA-registered facility, close to home.
  • Every batch tested. Each batch is tested for pathogens before it reaches your freezer.
  • Lot-level traceability. Every chub carries a lot number tied to its production records.
  • Raw by nature, cooked by choice. Serve it raw, or gently cook it at home. Same recipe, same nutrition, whatever works for your household.
  • Easy to portion. 1-lb chubs make it simple to thaw, measure and serve.
IdaPets whole-food ingredients labeled on a wood table: chicken breast, liver, gizzards, heart, beef, pumpkin, spinach, carrots, green beans, blueberries, salmon oil, probiotic, vitamins and minerals

Real Nutrition. Real Ingredients.

What's In
The Bowl?

Every recipe starts with real animal protein and whole-food ingredients — nothing filler, nothing fake. Just what a dog's body actually recognizes as food.

Explore Our Ingredients →

Real Food. Real Benefits.

Nutrition You Can See

Guaranteed Analysis,
No Guesswork.

Dog wearing an adventure pack on a mountain overlook Built for a Healthier Tomorrow

Portioning

How Much Should I Feed My Dog?

Get a personalized daily feeding estimate based on your dog's weight.

Feeding amounts are starting estimates for normally active adult dogs. Individual needs vary based on age, activity level, metabolism, environment and body condition. Adjust portions as necessary to maintain an ideal body condition. Always provide fresh drinking water. Consult your veterinarian for specific nutrition recommendations.

Getting Started

A Smoother Transition

Switching foods can be an adjustment for any dog's stomach — ease into it over a week for the smoothest transition.

4-step transition timeline: Days 1-2 25% new food, Days 3-4 50% new food, Days 5-6 75% new food, Day 7+ 100% new food

Have a sensitive dog? Take it slower — stretch each stage to 2-3 days instead of one, and keep an eye on stool quality as your guide to pace.

However Works For You

Serve It Your Way

One recipe. However you serve it, the nutrition is the same — do whatever works for you and your dog.

IdaPets raw meal served in a bowl

Serve Raw

Thaw, portion and serve. Closest to its natural state.

IdaPets meal gently cooked in a bowl

Cook It

Gently cook it at home for dogs (or owners) who prefer cooked.

IdaPets served as a complete whole meal

Whole Meal

A complete, balanced meal on its own — nothing else needed.

IdaPets mixed into a bowl of kibble as a topper

Add to Kibble

Mix it in as a nutrient-rich topper for their everyday kibble.

However you serve it — raw, cooked, whole meal or topper — do whatever works for you.

Food Safety

Handle With Care

Keep Frozen
Until Ready

Thaw in the
Refrigerator

Use Within
3-4 Days Thawed

Wash Bowls
& Hands

Store Surfaces
Sanitized

Good Food Safety Today & More Tomorrows
A person sitting with their dog on a mountain overlook, packs on, looking out over forested peaks and a lake
More Life Together.

It Starts in the Bowl.