The Companion
The Yellow Lab
Ready for anything. A morning in the blind, a weekend at the lake, a tennis ball in the backyard, or an evening on the couch. They’re hunters, explorers, friends and family.

Our Story
It started close to the source. It became something much bigger.
Our Roots
In southern Idaho, the family behind IdaPets has deep roots in agriculture through Little Cattle Company. They buy and raise calves, care for them, and then sell them—learning firsthand what real, quality livestock looks like.
They also sell boxed beef directly to families through their meat company on Amazon. Being close to the land, the animals and the food we eat changes the way you think about nutrition. You see where it comes from. You understand that ingredients matter. And you value honesty and transparency.
“What we’ve learned from cattle has shaped how we think about all animals.”
A Natural Next Step
Working with quality beef and helping families put real meat on their tables led to a simple question: why shouldn’t we have the same transparency, quality and care in the food we feed our dogs?
That question grew into IdaPets—thoughtfully formulated nutrition made with real ingredients, because dogs deserve the same respect and quality we expect in our own food.
Dogs enrich our lives in different ways, and that’s something we celebrate. Our three brand dogs represent the many roles dogs play and the special place they hold in our hearts.
The Yellow Lab
Ready for anything. A morning in the blind, a weekend at the lake, a tennis ball in the backyard, or an evening on the couch. They’re hunters, explorers, friends and family.
The Blue Heeler
Ranch dogs, working dogs, trail dogs and true partners. Intelligent, driven and built for what’s next. They keep us moving and make the tough jobs look easy.
The Bichon
Some adventures happen close to home. A small dog can make a world of difference—bringing comfort, joy and unconditional love. For many, they’re not just a pet, they’re family.
Different dogs. Different lives. Same place in our hearts.
Thoughtful Nutrition
When we talk with dog owners, we hear the same things again and again. They want to know where their dog’s food comes from. They want ingredients they recognize. They want real nutrition, not fillers.
That’s why IdaPets recipes are made with purpose—real animal proteins, fruits and vegetables, essential fats, vitamins and minerals, and probiotics to support your dog’s overall health.
Protein & Organs
The foundation of the recipe.
Fruits & Vegetables
Recognizable whole-food ingredients.
Essential Fats
Selected oils for skin, coat, joints and overall health.
Vitamins & Minerals
The nutrients they need—not optional just because you can’t see them.
Probiotics
They may have the longest names on our ingredient list—but they’re there intentionally.
No ingredient is here simply to fill the bowl. It’s here for a reason.
The People Who Inspire Us
Along the way, we’ve met incredible dog owners who care deeply about what goes into their dog’s food. They bring us their puppies. They ask us questions about nutrition. They share their hopes for their aging dogs.
They think about their dogs like we do—not just as pets, but as family. And they’ve reminded us why this matters.
Better nutrition isn’t just about what’s in the bowl. It’s about the hikes, the hunts, the road trips, the quiet mornings and all the moments in between. It’s about more life together.
Scout
IdaPets Guide
The IdaPack
Join The IdaPack for everyday dog-life ideas, stories and updates from IdaPets. No catch—just a friendlier corner of the internet for dog lovers.
The IdaPack
Thanks for joining. Watch your inbox for ideas, stories and updates from IdaPets.
Create Your IdaPets Account →An account is optional. You can do it anytime.